kitio.aiMailchimp vs Brand24
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $249 for Brand24.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
| Feature | Mailchimp | Brand24 |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Media monitoring and AI brand insights for smaller teams |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | $249/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Intuit | Brand24 |
| Based in | United States | Poland |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $249 for Brand24.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
Mailchimp vs Brand24 FAQ
What is the difference between Mailchimp and Brand24?
Mailchimp: Email marketing and automation with Intuit Assist AI. Brand24: Media monitoring and AI brand insights for smaller teams. Both are marketing tools.
Is Mailchimp or Brand24 cheaper?
Mailchimp has the lower starting price: about $13 a month, against $249 for Brand24.
Do Mailchimp and Brand24 have free plans?
Mailchimp: Yes. Brand24: No, 14-day trial.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Which should I choose, Mailchimp or Brand24?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Brand24 if you value affordable listening and easy setup.