kitio.aiBrandwatch vs Brand24
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brandwatch starts at See pricing page and Brand24 starts at $249/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social listening
- Iris AI
- Audience research
- Publishing and engagement
- Influencer tools
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
| Feature | Brandwatch | Brand24 |
|---|---|---|
| Best for | Consumer intelligence and social listening with Iris AI | Media monitoring and AI brand insights for smaller teams |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $249/mo |
| Free plan | No | No, 14-day trial |
| Made by | Cision | Brand24 |
| Based in | United Kingdom | Poland |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Brandwatch starts at See pricing page and Brand24 starts at $249/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brandwatch
- Deep historical data
- Powerful query language
- AI summaries save analysis time
- Expensive
- Takes training to use well
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
Which one should you choose?
Choose Brandwatch if you want:
- Deep historical data
- Powerful query language
- AI summaries save analysis time
Watch out: expensive.
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
Brandwatch vs Brand24 FAQ
What is the difference between Brandwatch and Brand24?
Brandwatch: Consumer intelligence and social listening with Iris AI. Brand24: Media monitoring and AI brand insights for smaller teams. Both are marketing tools.
Is Brandwatch or Brand24 cheaper?
Brandwatch starts at See pricing page and Brand24 starts at $249/mo. Check both pricing pages for current plans.
Do Brandwatch and Brand24 have free plans?
Brandwatch: No. Brand24: No, 14-day trial.
Who makes Brandwatch?
Brandwatch is made by Cision, based in United Kingdom.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Which should I choose, Brandwatch or Brand24?
Choose Brandwatch if you value deep historical data and powerful query language. Choose Brand24 if you value affordable listening and easy setup.