kitio.aiBrandwatch vs dig
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brandwatch starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social listening
- Iris AI
- Audience research
- Publishing and engagement
- Influencer tools
- Video and image analysis
- Brand monitoring
- ask-dig Q&A
- Social video API
- Influencer vetting
- App store
| Feature | Brandwatch | dig |
|---|---|---|
| Best for | Consumer intelligence and social listening with Iris AI | Social listening that reads video and images to track brand narratives |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $25/mo |
| Free plan | No | Yes |
| Made by | Cision | dig |
| Based in | United Kingdom | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brandwatch starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- 10 credits per month
- Social research
- Brand analysis
Pro
$25/mo
- 50 credits per month
- Influencer vetting
- Everything in Free
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brandwatch
- Deep historical data
- Powerful query language
- AI summaries save analysis time
- Expensive
- Takes training to use well
dig
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
- Free plan has 10 credits per month
- Enterprise features require a demo
Which one should you choose?
Choose Brandwatch if you want:
- Deep historical data
- Powerful query language
- AI summaries save analysis time
Watch out: expensive.
Choose dig if you want:
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
Watch out: free plan has 10 credits per month.
Brandwatch vs dig FAQ
What is the difference between Brandwatch and dig?
Brandwatch: Consumer intelligence and social listening with Iris AI. dig: Social listening that reads video and images to track brand narratives. Both are marketing tools.
Is Brandwatch or dig cheaper?
Brandwatch starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
Do Brandwatch and dig have free plans?
Brandwatch: No. dig: Yes.
Who makes Brandwatch?
Brandwatch is made by Cision, based in United Kingdom.
Who makes dig?
dig is made by dig.
Which should I choose, Brandwatch or dig?
Choose Brandwatch if you value deep historical data and powerful query language. Choose dig if you value understands video, not just text and insights trace back to sources.