kitio.aiMeltwater vs dig
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Meltwater starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- News and social monitoring
- AI coverage summaries
- Journalist database
- Influencer marketing
- Sentiment tracking
- Video and image analysis
- Brand monitoring
- ask-dig Q&A
- Social video API
- Influencer vetting
- App store
| Feature | Meltwater | dig |
|---|---|---|
| Best for | Media monitoring, social listening and PR tools with AI | Social listening that reads video and images to track brand narratives |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $25/mo |
| Free plan | No | Yes |
| Made by | Meltwater | dig |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Meltwater starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
Contact sales
- Media, social and AI intelligence
- Mira AI, alerts and reporting
- Pre-built dashboards
Pro
Contact sales
- Mira AI Advanced
- Competitive benchmarking
- Custom dashboards and reporting
Enterprise
Contact sales
- Influencer marketing
- API and MCP integrations
- Governance, workflows and permissions
Agency
Contact sales
- Manage multiple brands and clients
2 plans
Free
Free
- 10 credits per month
- Social research
- Brand analysis
Pro
$25/mo
- 50 credits per month
- Influencer vetting
- Everything in Free
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Meltwater
- Wide media coverage
- PR and social in one tool
- Good alerting
- Long annual contracts
- Pricing not transparent
dig
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
- Free plan has 10 credits per month
- Enterprise features require a demo
Which one should you choose?
Choose Meltwater if you want:
- Wide media coverage
- PR and social in one tool
- Good alerting
Watch out: long annual contracts.
Choose dig if you want:
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
Watch out: free plan has 10 credits per month.
Meltwater vs dig FAQ
What is the difference between Meltwater and dig?
Meltwater: Media monitoring, social listening and PR tools with AI. dig: Social listening that reads video and images to track brand narratives. Both are marketing tools.
Is Meltwater or dig cheaper?
Meltwater starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
Do Meltwater and dig have free plans?
Meltwater: No. dig: Yes.
Who makes Meltwater?
Meltwater is made by Meltwater.
Who makes dig?
dig is made by dig.
Which should I choose, Meltwater or dig?
Choose Meltwater if you value wide media coverage and pr and social in one tool. Choose dig if you value understands video, not just text and insights trace back to sources.