kitio.aiMailerLite vs Brand24
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MailerLite has the lower starting price: about $12 a month, against $249 for Brand24.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
| Feature | MailerLite | Brand24 |
|---|---|---|
| Best for | Affordable email marketing with an AI writing assistant | Media monitoring and AI brand insights for smaller teams |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $12/mo | $249/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | MailerLite | Brand24 |
| Based in | Lithuania | Poland |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
MailerLite has the lower starting price: about $12 a month, against $249 for Brand24.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
Which one should you choose?
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
MailerLite vs Brand24 FAQ
What is the difference between MailerLite and Brand24?
MailerLite: Affordable email marketing with an AI writing assistant. Brand24: Media monitoring and AI brand insights for smaller teams. Both are marketing tools.
Is MailerLite or Brand24 cheaper?
MailerLite has the lower starting price: about $12 a month, against $249 for Brand24.
Do MailerLite and Brand24 have free plans?
MailerLite: Yes. Brand24: No, 14-day trial.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Which should I choose, MailerLite or Brand24?
Choose MailerLite if you value low cost and clean interface. Choose Brand24 if you value affordable listening and easy setup.