kitio.aidig vs Octolens
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. dig starts at $25/mo and Octolens starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Video and image analysis
- Brand monitoring
- ask-dig Q&A
- Social video API
- Influencer vetting
- App store
- AI relevance filter
- Mentions across 10+ platforms
- Slack and email alerts
- Social listening API
- MCP server
- Daily brief email
| Feature | dig | Octolens |
|---|---|---|
| Best for | Social listening that reads video and images to track brand narratives | Social listening that filters brand mentions with AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No, 7-day trial |
| Made by | dig | Octolens |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
dig starts at $25/mo and Octolens starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- 10 credits per month
- Social research
- Brand analysis
Pro
$25/mo
- 50 credits per month
- Influencer vetting
- Everything in Free
3 plans
Pro
$159/mo billed yearly
- 15,000 mentions
- 10 keywords
- Hourly refresh
- AI filtering of all mentions
Scale
$499/mo billed yearly
- 50,000 mentions
- 40 keywords
- Podcasts, news and web
- Real-time refresh
Enterprise
Contact sales
- Unlimited keywords
- Multiple workspaces
- Custom AI agents
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
dig
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
- Free plan has 10 credits per month
- Enterprise features require a demo
Octolens
- AI filters noise from mentions
- API and MCP on every plan
- Wide source coverage
- Pro plan limited to 10 keywords
- No free plan
- Media sources need the Scale plan
Which one should you choose?
Choose dig if you want:
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
Watch out: free plan has 10 credits per month.
Choose Octolens if you want:
- AI filters noise from mentions
- API and MCP on every plan
- Wide source coverage
Watch out: pro plan limited to 10 keywords.
dig vs Octolens FAQ
What is the difference between dig and Octolens?
dig: Social listening that reads video and images to track brand narratives. Octolens: Social listening that filters brand mentions with AI. Both are marketing tools.
Is dig or Octolens cheaper?
dig starts at $25/mo and Octolens starts at See pricing page. Check both pricing pages for current plans.
Do dig and Octolens have free plans?
dig: Yes. Octolens: No, 7-day trial.
Who makes dig?
dig is made by dig.
Who makes Octolens?
Octolens is made by Octolens.
Which should I choose, dig or Octolens?
Choose dig if you value understands video, not just text and insights trace back to sources. Choose Octolens if you value ai filters noise from mentions and api and mcp on every plan.