kitio.aiLumen by Talkwalker vs dig
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lumen by Talkwalker starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social and news monitoring
- Image and logo recognition
- Sentiment analysis
- Crisis alerts
- Trend detection
- Video and image analysis
- Brand monitoring
- ask-dig Q&A
- Social video API
- Influencer vetting
- App store
| Feature | Lumen by Talkwalker | dig |
|---|---|---|
| Best for | Social listening and consumer intelligence, now part of Hootsuite | Social listening that reads video and images to track brand narratives |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $25/mo |
| Free plan | No | Yes |
| Made by | Hootsuite | dig |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lumen by Talkwalker starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- 10 credits per month
- Social research
- Brand analysis
Pro
$25/mo
- 50 credits per month
- Influencer vetting
- Everything in Free
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lumen by Talkwalker
- Strong visual recognition
- Wide source coverage
- Many languages
- Enterprise pricing
- Complex query setup
dig
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
- Free plan has 10 credits per month
- Enterprise features require a demo
Which one should you choose?
Choose Lumen by Talkwalker if you want:
- Strong visual recognition
- Wide source coverage
- Many languages
Watch out: enterprise pricing.
Choose dig if you want:
- Understands video, not just text
- Insights trace back to sources
- Free plan to try it
Watch out: free plan has 10 credits per month.
Lumen by Talkwalker vs dig FAQ
What is the difference between Lumen by Talkwalker and dig?
Lumen by Talkwalker: Social listening and consumer intelligence, now part of Hootsuite. dig: Social listening that reads video and images to track brand narratives. Both are marketing tools.
Is Lumen by Talkwalker or dig cheaper?
Lumen by Talkwalker starts at See pricing page and dig starts at $25/mo. Check both pricing pages for current plans.
Do Lumen by Talkwalker and dig have free plans?
Lumen by Talkwalker: No. dig: Yes.
Who makes Lumen by Talkwalker?
Lumen by Talkwalker is made by Hootsuite.
Who makes dig?
dig is made by dig.
Which should I choose, Lumen by Talkwalker or dig?
Choose Lumen by Talkwalker if you value strong visual recognition and wide source coverage. Choose dig if you value understands video, not just text and insights trace back to sources.