kitio.aiAmplitude vs Novus
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Novus is completely free, while Amplitude is freemium.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- One-command auto-instrumentation
- Daily Slack signals
- Goal tracking
- Session replay evidence
- AI agent conversation analytics
| Feature | Amplitude | Novus |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Product analytics agent that instruments your app from one command |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free |
| Starting price | See pricing page | Free |
| Free plan | Yes | Yes, fully free |
| Made by | Amplitude | Pendo |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Novus is completely free, while Amplitude is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
Novus
- No manual event tagging
- Insights delivered where the team works
- Backs findings with session replays
- Still in open beta
- Needs repository access
- Pricing after beta not announced
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose Novus if you want:
- No manual event tagging
- Insights delivered where the team works
- Backs findings with session replays
Watch out: still in open beta.
Amplitude vs Novus FAQ
What is the difference between Amplitude and Novus?
Amplitude: Product analytics platform with AI agents for insights. Novus: Product analytics agent that instruments your app from one command. Both are data & analytics tools.
Is Amplitude or Novus cheaper?
Novus is completely free, while Amplitude is freemium.
Do Amplitude and Novus have free plans?
Amplitude: Yes. Novus: Yes, fully free.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes Novus?
Novus is made by Pendo, based in United States.
Which should I choose, Amplitude or Novus?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose Novus if you value no manual event tagging and insights delivered where the team works.