kitio.aiMixpanel vs Novus
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Novus is completely free, while Mixpanel is freemium.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention
- AI report builder
- Session replay
- Warehouse sync
- Metric trees
- One-command auto-instrumentation
- Daily Slack signals
- Goal tracking
- Session replay evidence
- AI agent conversation analytics
| Feature | Mixpanel | Novus |
|---|---|---|
| Best for | Event-based product analytics with AI-assisted queries | Product analytics agent that instruments your app from one command |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free |
| Starting price | See pricing page | Free |
| Free plan | Yes | Yes, fully free |
| Made by | Mixpanel | Pendo |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Novus is completely free, while Mixpanel is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Unlimited seats
- Up to 1M events/month
- Funnels and retention
- 5 saved reports per seat
Growth
From $0, usage-based
- First 1M events free
- Up to 20M events/month
- Up to 500K session replays
- Unlimited saved reports
Enterprise
Custom
- Custom event volume
- Advanced security and support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mixpanel
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
- Needs careful event planning
- Advanced features cost more
Novus
- No manual event tagging
- Insights delivered where the team works
- Backs findings with session replays
- Still in open beta
- Needs repository access
- Pricing after beta not announced
Which one should you choose?
Choose Mixpanel if you want:
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
Watch out: needs careful event planning.
Choose Novus if you want:
- No manual event tagging
- Insights delivered where the team works
- Backs findings with session replays
Watch out: still in open beta.
Mixpanel vs Novus FAQ
What is the difference between Mixpanel and Novus?
Mixpanel: Event-based product analytics with AI-assisted queries. Novus: Product analytics agent that instruments your app from one command. Both are data & analytics tools.
Is Mixpanel or Novus cheaper?
Novus is completely free, while Mixpanel is freemium.
Do Mixpanel and Novus have free plans?
Mixpanel: Yes. Novus: Yes, fully free.
Who makes Mixpanel?
Mixpanel is made by Mixpanel, based in United States.
Who makes Novus?
Novus is made by Pendo, based in United States.
Which should I choose, Mixpanel or Novus?
Choose Mixpanel if you value fast, interactive reports and free plan covers many startups. Choose Novus if you value no manual event tagging and insights delivered where the team works.