kitio.aiAmplitude vs ThoughtSpot
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and ThoughtSpot starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- Spotter AI analyst
- Search-based analytics
- Liveboards
- Live warehouse connections
- Embedded analytics
| Feature | Amplitude | ThoughtSpot |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Search and AI agent-driven analytics for business users |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Amplitude | ThoughtSpot |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Amplitude starts at See pricing page and ThoughtSpot starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
3 plans
Essentials
$25/user/mo (billed annually)
- Per user, 5 to 50 users
- Up to 25M rows of data
- Interactive dashboards
Pro
$50/user/mo (billed annually)
- Per user, up to 1,000 users
- Up to 250M rows of data
- Spotter AI agents
- Analyst Studio
Enterprise
Custom
- Unlimited users and data
- Custom deployment options
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
ThoughtSpot
- Natural-language questions work well
- Live queries on the warehouse
- Strong embedding options
- Needs a well-modeled data layer
- Enterprise pricing
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose ThoughtSpot if you want:
- Natural-language questions work well
- Live queries on the warehouse
- Strong embedding options
Watch out: needs a well-modeled data layer.
Amplitude vs ThoughtSpot FAQ
What is the difference between Amplitude and ThoughtSpot?
Amplitude: Product analytics platform with AI agents for insights. ThoughtSpot: Search and AI agent-driven analytics for business users. Both are data & analytics tools.
Is Amplitude or ThoughtSpot cheaper?
Amplitude starts at See pricing page and ThoughtSpot starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and ThoughtSpot have free plans?
Amplitude: Yes. ThoughtSpot: No, trial available.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes ThoughtSpot?
ThoughtSpot is made by ThoughtSpot, based in United States.
Which should I choose, Amplitude or ThoughtSpot?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose ThoughtSpot if you value natural-language questions work well and live queries on the warehouse.