kitio.aiAmplitude vs Mixpanel
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and Mixpanel starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- Funnels and retention
- AI report builder
- Session replay
- Warehouse sync
- Metric trees
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Event-based product analytics with AI-assisted queries |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | Yes |
| Made by | Amplitude | Mixpanel |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Session replay.
Pricing compared
Amplitude starts at See pricing page and Mixpanel starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
3 plans
Free
Free
- Unlimited seats
- Up to 1M events/month
- Funnels and retention
- 5 saved reports per seat
Growth
From $0, usage-based
- First 1M events free
- Up to 20M events/month
- Up to 500K session replays
- Unlimited saved reports
Enterprise
Custom
- Custom event volume
- Advanced security and support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
Mixpanel
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
- Needs careful event planning
- Advanced features cost more
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose Mixpanel if you want:
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
Watch out: needs careful event planning.
Amplitude vs Mixpanel FAQ
What is the difference between Amplitude and Mixpanel?
Amplitude: Product analytics platform with AI agents for insights. Mixpanel: Event-based product analytics with AI-assisted queries. Both are data & analytics tools.
Is Amplitude or Mixpanel cheaper?
Amplitude starts at See pricing page and Mixpanel starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and Mixpanel have free plans?
Amplitude: Yes. Mixpanel: Yes.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes Mixpanel?
Mixpanel is made by Mixpanel, based in United States.
Which should I choose, Amplitude or Mixpanel?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose Mixpanel if you value fast, interactive reports and free plan covers many startups.