kitio.aiAmplitude vs CARTO
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and CARTO starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- Low-code spatial analytics
- Natural-language map creation
- AI agents
- Cloud warehouse integration
- Map app development
- Data enrichment
| Feature | Amplitude | CARTO |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Cloud-native spatial analysis platform with AI agents for maps |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, 30-day trial |
| Made by | Amplitude | CARTO |
| Based in | United States | Spain |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Amplitude starts at See pricing page and CARTO starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
CARTO
- Data stays in your own cloud warehouse
- Works with the major warehouses
- Pay-as-you-go option after trial
- Trial can't be used in production
- Trials are not extended
- Aimed at technical teams
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose CARTO if you want:
- Data stays in your own cloud warehouse
- Works with the major warehouses
- Pay-as-you-go option after trial
Watch out: trial can't be used in production.
Amplitude vs CARTO FAQ
What is the difference between Amplitude and CARTO?
Amplitude: Product analytics platform with AI agents for insights. CARTO: Cloud-native spatial analysis platform with AI agents for maps. Both are data & analytics tools.
Is Amplitude or CARTO cheaper?
Amplitude starts at See pricing page and CARTO starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and CARTO have free plans?
Amplitude: Yes. CARTO: No, 30-day trial.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes CARTO?
CARTO is made by CARTO, based in Spain.
Which should I choose, Amplitude or CARTO?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose CARTO if you value data stays in your own cloud warehouse and works with the major warehouses.