kitio.aiPostHog vs Novus
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Novus is completely free, while PostHog is freemium.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Product analytics
- Session replay
- Feature flags and experiments
- SQL data warehouse
- AI assistant
- One-command auto-instrumentation
- Daily Slack signals
- Goal tracking
- Session replay evidence
- AI agent conversation analytics
| Feature | PostHog | Novus |
|---|---|---|
| Best for | Open-source product analytics suite with an AI assistant | Product analytics agent that instruments your app from one command |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free |
| Starting price | See pricing page | Free |
| Free plan | Yes | Yes, fully free |
| Made by | PostHog | Pendo |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Novus is completely free, while PostHog is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 1M analytics events/month
- 5K session recordings
- 1M feature flag requests
- 1 project, 1-year retention
Pay-as-you-go
Usage-based after free tier
- Unlimited usage
- 6 projects
- 7-year data retention
- Per-product billing limits
Enterprise
Contact sales
- Annual plans and volume discounts
- Platform features and onboarding help
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
PostHog
- Many tools in one product
- Large free monthly allowance
- Transparent pricing
- Interface can feel crowded
- Usage costs grow with traffic
Novus
- No manual event tagging
- Insights delivered where the team works
- Backs findings with session replays
- Still in open beta
- Needs repository access
- Pricing after beta not announced
Which one should you choose?
Choose PostHog if you want:
- Many tools in one product
- Large free monthly allowance
- Transparent pricing
Watch out: interface can feel crowded.
Choose Novus if you want:
- No manual event tagging
- Insights delivered where the team works
- Backs findings with session replays
Watch out: still in open beta.
PostHog vs Novus FAQ
What is the difference between PostHog and Novus?
PostHog: Open-source product analytics suite with an AI assistant. Novus: Product analytics agent that instruments your app from one command. Both are data & analytics tools.
Is PostHog or Novus cheaper?
Novus is completely free, while PostHog is freemium.
Do PostHog and Novus have free plans?
PostHog: Yes. Novus: Yes, fully free.
Who makes PostHog?
PostHog is made by PostHog, based in United States.
Who makes Novus?
Novus is made by Pendo, based in United States.
Which should I choose, PostHog or Novus?
Choose PostHog if you value many tools in one product and large free monthly allowance. Choose Novus if you value no manual event tagging and insights delivered where the team works.