Added Oct 28, 2026
Conversion
PaidAI-native B2B marketing automation built as a Marketo or HubSpot alternative
What is Conversion?
Conversion is a marketing automation platform for B2B teams that combines campaigns, email, forms, lead scoring and Salesforce sync with AI agents that work through marketing ops tasks. It is pitched as a replacement for Marketo, Pardot and HubSpot.
The core platform covers campaign hubs synced to Salesforce, journeys and alerts, segmentation on any field or behavior, a drag-and-drop email studio, landing pages and progressive forms. Lead scores are tuned by AI and leads are routed round robin, with bi-directional Salesforce sync and audit logs.
Agents take on the MOps backlog, and Plays assigns an agent to every contact and account. Mosaic adds attribution and pipeline reporting inside the product, and account-based orchestration, ad audience sync to LinkedIn, Meta and Google, custom objects, a REST API and MCP round it out.
Features
- AI marketing ops agents
- Email studio and landing pages
- AI-tuned lead scoring
- Bi-directional Salesforce sync
- Built-in attribution (Mosaic)
- REST API and MCP
Tags
Releases
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Organization
Conversion
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- Not listed
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Pros and cons
Pros
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
Cons
- No public pricing
- Demo needed to get started
- Assumes a Salesforce-centric stack
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Q&A
What is Conversion?
Conversion is a marketing automation platform for B2B teams that combines campaigns, email, forms, lead scoring and Salesforce sync with AI agents that work through marketing ops tasks. It is pitched as a replacement for Marketo, Pardot and HubSpot.
Does Conversion sync with Salesforce?
Yes. It offers bi-directional Salesforce sync with full audit logs, and each campaign has its own home synced to Salesforce.
How much does Conversion cost?
Conversion is paid.
Is there a free version of Conversion?
No. Conversion is a paid tool.
What are the main features of Conversion?
AI marketing ops agents, Email studio and landing pages, AI-tuned lead scoring, Bi-directional Salesforce sync, Built-in attribution (Mosaic), REST API and MCP.
Who makes Conversion?
Conversion is made by Conversion.
What are the best alternatives to Conversion?
Popular alternatives include Mutiny, HubSpot Marketing Hub, Jasper.