kitio.aiTrueROAS vs Lifesight
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. TrueROAS starts at $39/mo and Lifesight starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
- Causal marketing mix modeling
- Incrementality testing
- Adjusted attribution
- Budget optimization
- AI measurement agents
- Lifesight MCP
| Feature | TrueROAS | Lifesight |
|---|---|---|
| Best for | Ad attribution for Shopify with server-side tracking and AI reports | Marketing measurement with MMM, incrementality tests and AI agents |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | Yes | No |
| Made by | TrueROAS | Lifesight |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
TrueROAS starts at $39/mo and Lifesight starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Lifesight
- MMM, tests and attribution in one place
- Turns models into budget recommendations
- MCP access for AI assistants
- Pricing isn't shown
- Needs solid historical spend data
- Most useful for larger ad budgets
Which one should you choose?
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Choose Lifesight if you want:
- MMM, tests and attribution in one place
- Turns models into budget recommendations
- MCP access for AI assistants
Watch out: pricing isn't shown.
TrueROAS vs Lifesight FAQ
What is the difference between TrueROAS and Lifesight?
TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Lifesight: Marketing measurement with MMM, incrementality tests and AI agents. Both are marketing tools.
Is TrueROAS or Lifesight cheaper?
TrueROAS starts at $39/mo and Lifesight starts at See pricing page. Check both pricing pages for current plans.
Do TrueROAS and Lifesight have free plans?
TrueROAS: Yes. Lifesight: No.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Who makes Lifesight?
Lifesight is made by Lifesight.
Which should I choose, TrueROAS or Lifesight?
Choose TrueROAS if you value free for smaller stores and attribution checked against real orders. Choose Lifesight if you value mmm, tests and attribution in one place and turns models into budget recommendations.