kitio.aiLifesight vs BooleanMaths
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lifesight starts at See pricing page and BooleanMaths starts at $99/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Causal marketing mix modeling
- Incrementality testing
- Adjusted attribution
- Budget optimization
- AI measurement agents
- Lifesight MCP
- Multi-touch attribution
- Enhanced CAPI for Meta and Google
- Post-purchase surveys
- AI creative analytics
- WhatsApp retention campaigns
- MCP for agents
| Feature | Lifesight | BooleanMaths |
|---|---|---|
| Best for | Marketing measurement with MMM, incrementality tests and AI agents | AI marketing attribution and server-side tracking for Shopify brands |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $99/mo |
| Free plan | No | No, 14-day trial |
| Made by | Lifesight | BooleanMaths |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lifesight starts at See pricing page and BooleanMaths starts at $99/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Startup
$99/mo
- Up to 3,000 orders a month
- Multi-touch attribution
- Enhanced CAPI
- AI recommendations
Pro
$199/mo
- Up to 7,500 orders a month
- WhatsApp retention campaigns
- AI creative analytics
Business
$399/mo
- Up to 18,000 orders a month
- Marketing mix modeling
- Priority support and SLA
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lifesight
- MMM, tests and attribution in one place
- Turns models into budget recommendations
- MCP access for AI assistants
- Pricing isn't shown
- Needs solid historical spend data
- Most useful for larger ad budgets
BooleanMaths
- Recovers data from third-party checkouts
- Combines attribution with surveys
- 14-day trial with full support
- Only works with Shopify
- Priced by monthly order volume
- Marketing mix modeling needs the top plan
Which one should you choose?
Choose Lifesight if you want:
- MMM, tests and attribution in one place
- Turns models into budget recommendations
- MCP access for AI assistants
Watch out: pricing isn't shown.
Choose BooleanMaths if you want:
- Recovers data from third-party checkouts
- Combines attribution with surveys
- 14-day trial with full support
Watch out: only works with shopify.
Lifesight vs BooleanMaths FAQ
What is the difference between Lifesight and BooleanMaths?
Lifesight: Marketing measurement with MMM, incrementality tests and AI agents. BooleanMaths: AI marketing attribution and server-side tracking for Shopify brands. Both are marketing tools.
Is Lifesight or BooleanMaths cheaper?
Lifesight starts at See pricing page and BooleanMaths starts at $99/mo. Check both pricing pages for current plans.
Do Lifesight and BooleanMaths have free plans?
Lifesight: No. BooleanMaths: No, 14-day trial.
Who makes Lifesight?
Lifesight is made by Lifesight.
Who makes BooleanMaths?
BooleanMaths is made by BooleanMaths.
Which should I choose, Lifesight or BooleanMaths?
Choose Lifesight if you value mmm, tests and attribution in one place and turns models into budget recommendations. Choose BooleanMaths if you value recovers data from third-party checkouts and combines attribution with surveys.