kitio.aiSurfe vs Centralize
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Surfe starts at $49/mo and Centralize starts at $49/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LinkedIn to CRM sync
- Gmail sidebar
- Waterfall enrichment
- Deal updates
- Message templates
- Automatic org charts
- Buying committee coverage
- Warm introduction paths
- Centra AI account strategist
- Drafted outreach
- Email and phone enrichment
| Feature | Surfe | Centralize |
|---|---|---|
| Best for | Sync LinkedIn and Gmail contacts to your CRM with enrichment | Account mapping workspace that charts stakeholders for enterprise deals |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $49/mo | $49/mo |
| Free plan | Yes | Yes |
| Made by | Surfe | Centralize |
| Based in | France | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Surfe starts at $49/mo and Centralize starts at $49/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 20 email finds per month
- 5 mobile finds per month
- 1,000 search results per week
Essential
$49/mo
- Per user
- 150 email finds per month
- 50 mobile finds per month
Pro
$89/mo
- Per user
- 1,000 email finds per month
- 100 mobile finds per month
- Lookalikes and list builder
Enterprise
Custom
- Custom plan
- API search and waterfall enrichment
3 plans
Free
Free
- 5 standard accounts
- Automatic org charts and maps
- LinkedIn connection sync
- Chrome extension
Pro
$49/mo
- Per user
- 50 standard and 5 smart accounts
- Centra AI strategist and MCP
- AI priorities and drafted outreach
- 1,000 email and 100 phone credits
Enterprise
Custom
- Everything in Pro
- Salesforce integration
- Call recorder and sequencer links
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Surfe
- Saves manual CRM entry
- Works with many CRMs
- Free plan available
- Depends on LinkedIn workflows
- Enrichment credits are limited
Centralize
- Free plan for individual reps
- Maps build themselves from existing data
- Shows warm paths through your team's network
- Free plan covers only 5 accounts
- Salesforce integration is Enterprise only
- Pro is priced per user
Which one should you choose?
Choose Surfe if you want:
- Saves manual CRM entry
- Works with many CRMs
- Free plan available
Watch out: depends on linkedin workflows.
Choose Centralize if you want:
- Free plan for individual reps
- Maps build themselves from existing data
- Shows warm paths through your team's network
Watch out: free plan covers only 5 accounts.
Surfe vs Centralize FAQ
What is the difference between Surfe and Centralize?
Surfe: Sync LinkedIn and Gmail contacts to your CRM with enrichment. Centralize: Account mapping workspace that charts stakeholders for enterprise deals. Both are sales tools.
Is Surfe or Centralize cheaper?
Surfe starts at $49/mo and Centralize starts at $49/mo. Check both pricing pages for current plans.
Do Surfe and Centralize have free plans?
Surfe: Yes. Centralize: Yes.
Who makes Surfe?
Surfe is made by Surfe, based in France.
Who makes Centralize?
Centralize is made by Centralize.
Which should I choose, Surfe or Centralize?
Choose Surfe if you value saves manual crm entry and works with many crms. Choose Centralize if you value free plan for individual reps and maps build themselves from existing data.