kitio.aiLusha vs Centralize
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Centralize has the lower starting price: about $49 a month, against $50 for Lusha.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Chrome extension
- Prospecting search
- Job change alerts
- AI lead recommendations
- CRM enrichment
- Automatic org charts
- Buying committee coverage
- Warm introduction paths
- Centra AI account strategist
- Drafted outreach
- Email and phone enrichment
| Feature | Lusha | Centralize |
|---|---|---|
| Best for | Contact data and AI prospecting from a simple Chrome extension | Account mapping workspace that charts stakeholders for enterprise deals |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $49.90/mo | $49/mo |
| Free plan | Yes | Yes |
| Made by | Lusha | Centralize |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Centralize has the lower starting price: about $49 a month, against $50 for Lusha.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 5 standard accounts
- Automatic org charts and maps
- LinkedIn connection sync
- Chrome extension
Pro
$49/mo
- Per user
- 50 standard and 5 smart accounts
- Centra AI strategist and MCP
- AI priorities and drafted outreach
- 1,000 email and 100 phone credits
Enterprise
Custom
- Everything in Pro
- Salesforce integration
- Call recorder and sequencer links
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lusha
- Very easy to use
- Good phone number coverage
- Free plan
- Phone reveals use many credits
- Credits expire
Centralize
- Free plan for individual reps
- Maps build themselves from existing data
- Shows warm paths through your team's network
- Free plan covers only 5 accounts
- Salesforce integration is Enterprise only
- Pro is priced per user
Which one should you choose?
Choose Lusha if you want:
- Very easy to use
- Good phone number coverage
- Free plan
Watch out: phone reveals use many credits.
Choose Centralize if you want:
- Free plan for individual reps
- Maps build themselves from existing data
- Shows warm paths through your team's network
Watch out: free plan covers only 5 accounts.
Lusha vs Centralize FAQ
What is the difference between Lusha and Centralize?
Lusha: Contact data and AI prospecting from a simple Chrome extension. Centralize: Account mapping workspace that charts stakeholders for enterprise deals. Both are sales tools.
Is Lusha or Centralize cheaper?
Centralize has the lower starting price: about $49 a month, against $50 for Lusha.
Do Lusha and Centralize have free plans?
Lusha: Yes. Centralize: Yes.
Who makes Lusha?
Lusha is made by Lusha.
Who makes Centralize?
Centralize is made by Centralize.
Which should I choose, Lusha or Centralize?
Choose Lusha if you value very easy to use and good phone number coverage. Choose Centralize if you value free plan for individual reps and maps build themselves from existing data.