kitio.aiSemrush vs Soku
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Soku has the lower starting price: about $19 a month, against $139 for Semrush.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- Ad creative generation
- Meta, Google and ChatGPT ads
- Competitor research
- SEO and GEO
- Automation rules
- CLI for AI agents
| Feature | Semrush | Soku |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | AI marketing agent that builds creatives and runs paid ad campaigns |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $139/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | Semrush (Adobe) | Soku AI |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Soku has the lower starting price: about $19 a month, against $139 for Semrush.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
4 plans
Free
Free
- 2,000 starter credits
- Up to 3 ad accounts per channel
- No video generation
Creator
$19/mo
- 7,000 credits per month
- AI video generation
- 30+ prebuilt skills
Starter
$49/mo
- 20,000 credits per month
- ChatGPT Ads campaigns
- Custom skills
Pro
$249/mo
- 200,000 credits per month
- Unlimited brands and members
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
Soku
- Runs campaigns, not just suggestions
- Supports ChatGPT ads
- Free plan without a card
- Video generation needs a paid plan
- Heavy automation burns credits
- Ad spend is billed separately by platforms
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose Soku if you want:
- Runs campaigns, not just suggestions
- Supports ChatGPT ads
- Free plan without a card
Watch out: video generation needs a paid plan.
Semrush vs Soku FAQ
What is the difference between Semrush and Soku?
Semrush: SEO, AI search visibility and competitor research in one suite. Soku: AI marketing agent that builds creatives and runs paid ad campaigns. Both are marketing tools.
Is Semrush or Soku cheaper?
Soku has the lower starting price: about $19 a month, against $139 for Semrush.
Do Semrush and Soku have free plans?
Semrush: Yes. Soku: Yes.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes Soku?
Soku is made by Soku AI.
Which should I choose, Semrush or Soku?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose Soku if you value runs campaigns, not just suggestions and supports chatgpt ads.