kitio.aiSemrush vs HubSpot AEO
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot AEO has the lower starting price: about $50 a month, against $139 for Semrush.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- AI answer visibility tracking
- Citation monitoring
- Improvement recommendations
- HubSpot platform integration
| Feature | Semrush | HubSpot AEO |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | HubSpot tool for tracking your brand's visibility in AI answers |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $139/mo | $50/mo |
| Free plan | Yes | No, trial available |
| Made by | Semrush (Adobe) | HubSpot |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot AEO has the lower starting price: about $50 a month, against $139 for Semrush.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
HubSpot AEO
- Works inside the HubSpot platform
- Low monthly price for a HubSpot tool
- Free trial to test it
- Still in beta
- Most useful for existing HubSpot users
- AI answer data can shift week to week
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose HubSpot AEO if you want:
- Works inside the HubSpot platform
- Low monthly price for a HubSpot tool
- Free trial to test it
Watch out: still in beta.
Semrush vs HubSpot AEO FAQ
What is the difference between Semrush and HubSpot AEO?
Semrush: SEO, AI search visibility and competitor research in one suite. HubSpot AEO: HubSpot tool for tracking your brand's visibility in AI answers. Both are marketing tools.
Is Semrush or HubSpot AEO cheaper?
HubSpot AEO has the lower starting price: about $50 a month, against $139 for Semrush.
Do Semrush and HubSpot AEO have free plans?
Semrush: Yes. HubSpot AEO: No, trial available.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes HubSpot AEO?
HubSpot AEO is made by HubSpot, based in United States.
Which should I choose, Semrush or HubSpot AEO?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose HubSpot AEO if you value works inside the hubspot platform and low monthly price for a hubspot tool.