kitio.aiSemrush vs Frase
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Frase has the lower starting price: about $49 a month, against $139 for Semrush.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- SERP-based briefs
- AI drafting
- SEO and GEO scoring
- Site audits
- MCP server
| Feature | Semrush | Frase |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Research, brief and write SEO content scored for Google and AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $139/mo | $49/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Semrush (Adobe) | Frase |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Frase has the lower starting price: about $49 a month, against $139 for Semrush.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
4 plans
Starter
$49/mo
- 1 seat, 1 site
- 10 articles, 50 audit pages per month
- SEO, GEO and AI visibility scores
Professional
$129/mo
- 3 seats, 5 sites
- 40 articles, 250 audit pages per month
- AI crawler monitoring
Scale
$299/mo
- 5 seats, up to 10 domains
- 100 articles, 1,000 audit pages per month
- Client-ready reports
Enterprise
Custom
- Custom seats and domains
- White-label reports, client portal
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
Frase
- Fast brief creation
- Affordable entry plan
- Covers both Google and AI search
- AI drafts need heavy editing
- Article caps on each plan
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose Frase if you want:
- Fast brief creation
- Affordable entry plan
- Covers both Google and AI search
Watch out: ai drafts need heavy editing.
Semrush vs Frase FAQ
What is the difference between Semrush and Frase?
Semrush: SEO, AI search visibility and competitor research in one suite. Frase: Research, brief and write SEO content scored for Google and AI. Both are marketing tools.
Is Semrush or Frase cheaper?
Frase has the lower starting price: about $49 a month, against $139 for Semrush.
Do Semrush and Frase have free plans?
Semrush: Yes. Frase: No, 7-day trial.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes Frase?
Frase is made by Frase, based in United States.
Which should I choose, Semrush or Frase?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose Frase if you value fast brief creation and affordable entry plan.