Yoast SEO vs Soku
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Yoast SEO has the lower starting price: about $10 a month, against $19 for Soku.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- SEO and readability analysis
- AI meta descriptions
- XML sitemaps
- Internal linking suggestions
- Redirect manager
- Ad creative generation
- Meta, Google and ChatGPT ads
- Competitor research
- SEO and GEO
- Automation rules
- CLI for AI agents
| Feature | Yoast SEO | Soku |
|---|---|---|
| Best for | WordPress SEO plugin with AI titles, descriptions and tips | AI marketing agent that builds creatives and runs paid ad campaigns |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $118.80/yr | $19/mo |
| Free plan | Yes | Yes |
| Made by | Yoast (Newfold Digital) | Soku AI |
| Based in | Netherlands | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Yoast SEO has the lower starting price: about $10 a month, against $19 for Soku.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core on-page SEO plugin
- Readability analysis
Yoast SEO Premium
$118.80/yr
- Billed annually, excl. VAT
- Includes Local, Video and News SEO
Yoast WooCommerce SEO
$178.80/yr
- Billed annually, excl. VAT
- SEO for WooCommerce stores
4 plans
Free
Free
- 2,000 starter credits
- Up to 3 ad accounts per channel
- No video generation
Creator
$19/mo
- 7,000 credits per month
- AI video generation
- 30+ prebuilt skills
Starter
$49/mo
- 20,000 credits per month
- ChatGPT Ads campaigns
- Custom skills
Pro
$249/mo
- 200,000 credits per month
- Unlimited brands and members
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Yoast SEO
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
- AI features require Premium
- Advice can be simplistic for experts
Soku
- Runs campaigns, not just suggestions
- Supports ChatGPT ads
- Free plan without a card
- Video generation needs a paid plan
- Heavy automation burns credits
- Ad spend is billed separately by platforms
Which one should you choose?
Choose Yoast SEO if you want:
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
Watch out: ai features require premium.
Choose Soku if you want:
- Runs campaigns, not just suggestions
- Supports ChatGPT ads
- Free plan without a card
Watch out: video generation needs a paid plan.
Yoast SEO vs Soku FAQ
What is the difference between Yoast SEO and Soku?
Yoast SEO: WordPress SEO plugin with AI titles, descriptions and tips. Soku: AI marketing agent that builds creatives and runs paid ad campaigns. Both are marketing tools.
Is Yoast SEO or Soku cheaper?
Yoast SEO has the lower starting price: about $10 a month, against $19 for Soku.
Do Yoast SEO and Soku have free plans?
Yoast SEO: Yes. Soku: Yes.
Who makes Yoast SEO?
Yoast SEO is made by Yoast (Newfold Digital), based in Netherlands.
Who makes Soku?
Soku is made by Soku AI.
Which should I choose, Yoast SEO or Soku?
Choose Yoast SEO if you value trusted and widely documented and clear traffic-light guidance. Choose Soku if you value runs campaigns, not just suggestions and supports chatgpt ads.