kitio.aiSemrush vs BrightEdge
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Semrush starts at $139/mo and BrightEdge starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- AI search visibility tracking
- SEO Copilot
- AI agent activity tracking
- Keyword and competitor research
- Site audits
- MCP server
| Feature | Semrush | BrightEdge |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Enterprise SEO and AI search optimization platform |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $139/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Semrush (Adobe) | BrightEdge |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Semrush starts at $139/mo and BrightEdge starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
BrightEdge
- Tracks visibility in AI search engines
- Broad enterprise SEO toolkit
- Connects to other AI tools via MCP
- Pricing only through a demo
- Built for enterprises, not small sites
- Large feature set takes time to learn
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose BrightEdge if you want:
- Tracks visibility in AI search engines
- Broad enterprise SEO toolkit
- Connects to other AI tools via MCP
Watch out: pricing only through a demo.
Semrush vs BrightEdge FAQ
What is the difference between Semrush and BrightEdge?
Semrush: SEO, AI search visibility and competitor research in one suite. BrightEdge: Enterprise SEO and AI search optimization platform. Both are marketing tools.
Is Semrush or BrightEdge cheaper?
Semrush starts at $139/mo and BrightEdge starts at See pricing page. Check both pricing pages for current plans.
Do Semrush and BrightEdge have free plans?
Semrush: Yes. BrightEdge: No.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes BrightEdge?
BrightEdge is made by BrightEdge, based in United States.
Which should I choose, Semrush or BrightEdge?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose BrightEdge if you value tracks visibility in ai search engines and broad enterprise seo toolkit.