Moz Pro vs Soku
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Soku has the lower starting price: about $19 a month, against $49 for Moz Pro.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank tracking
- Domain Authority
- Ad creative generation
- Meta, Google and ChatGPT ads
- Competitor research
- SEO and GEO
- Automation rules
- CLI for AI agents
| Feature | Moz Pro | Soku |
|---|---|---|
| Best for | SEO toolset from Moz with Domain Authority and keyword tools | AI marketing agent that builds creatives and runs paid ad campaigns |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $49/mo | $19/mo |
| Free plan | No, 30-day trial | Yes |
| Made by | Moz (Ziff Davis) | Soku AI |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Soku has the lower starting price: about $19 a month, against $49 for Moz Pro.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Entry-level SEO research and tracking
Standard
$99/mo
- 1 user
- More tracked keywords and crawls
Medium
$179/mo
- 2 users
- Higher keyword and crawl limits
Large
$299/mo
- 3 users
- Highest standard limits
4 plans
Free
Free
- 2,000 starter credits
- Up to 3 ad accounts per channel
- No video generation
Creator
$19/mo
- 7,000 credits per month
- AI video generation
- 30+ prebuilt skills
Starter
$49/mo
- 20,000 credits per month
- ChatGPT Ads campaigns
- Custom skills
Pro
$249/mo
- 200,000 credits per month
- Unlimited brands and members
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Moz Pro
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
- Smaller data sets than top rivals
- Starter plan is very limited
Soku
- Runs campaigns, not just suggestions
- Supports ChatGPT ads
- Free plan without a card
- Video generation needs a paid plan
- Heavy automation burns credits
- Ad spend is billed separately by platforms
Which one should you choose?
Choose Moz Pro if you want:
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
Watch out: smaller data sets than top rivals.
Choose Soku if you want:
- Runs campaigns, not just suggestions
- Supports ChatGPT ads
- Free plan without a card
Watch out: video generation needs a paid plan.
Moz Pro vs Soku FAQ
What is the difference between Moz Pro and Soku?
Moz Pro: SEO toolset from Moz with Domain Authority and keyword tools. Soku: AI marketing agent that builds creatives and runs paid ad campaigns. Both are marketing tools.
Is Moz Pro or Soku cheaper?
Soku has the lower starting price: about $19 a month, against $49 for Moz Pro.
Do Moz Pro and Soku have free plans?
Moz Pro: No, 30-day trial. Soku: Yes.
Who makes Moz Pro?
Moz Pro is made by Moz (Ziff Davis), based in United States.
Who makes Soku?
Soku is made by Soku AI.
Which should I choose, Moz Pro or Soku?
Choose Moz Pro if you value easy for beginners and domain authority is an industry standard. Choose Soku if you value runs campaigns, not just suggestions and supports chatgpt ads.