kitio.aiAdded Oct 28, 2026
Mixpanel
FreemiumEvent-based product analytics with AI-assisted queries
What is Mixpanel?
Mixpanel is a product analytics tool for measuring how people use apps and websites through events. Product managers and growth teams use it to analyze funnels, retention and feature adoption, with AI that builds reports from questions.
You ask a question in plain language and Mixpanel's AI builds the matching report, which you can then refine. It includes session replay, metric trees and experiment analysis. Data can come from SDKs or be synced from warehouses like Snowflake and BigQuery.
Features
- Funnels and retention
- AI report builder
- Session replay
- Warehouse sync
- Metric trees
Tags
Releases
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Organization
Mixpanel
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- Not listed
Mixpanel plans
Free
Free
- Unlimited seats
- Up to 1M events/month
- Funnels and retention
- 5 saved reports per seat
Growth
From $0, usage-based
- First 1M events free
- Up to 20M events/month
- Up to 500K session replays
- Unlimited saved reports
Enterprise
Custom
- Custom event volume
- Advanced security and support
Prices in USD, checked Oct 28, 2026. Plans change often, so confirm on the Mixpanel site.Official pricing
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Pros and cons
Pros
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
Cons
- Needs careful event planning
- Advanced features cost more
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Q&A
What is Mixpanel?
Mixpanel is a product analytics tool for measuring how people use apps and websites through events. Product managers and growth teams use it to analyze funnels, retention and feature adoption, with AI that builds reports from questions.
How much does Mixpanel cost?
Mixpanel is freemium.
Is there a free version of Mixpanel?
Yes. Mixpanel has a free plan, and paid plans add more usage and features.
What are the main features of Mixpanel?
Funnels and retention, AI report builder, Session replay, Warehouse sync, Metric trees.
Who makes Mixpanel?
Mixpanel is made by Mixpanel.
What are the best alternatives to Mixpanel?
Popular alternatives include Amplitude, PostHog, ThoughtSpot.