kitio.aiMetricool vs Vista Social
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Vista Social starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Publishing calendar
- AI Assistant
- Unified inbox
- Review management
- White-label reports
| Feature | Metricool | Vista Social |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media management for agencies with AI and reviews |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | Vista Social |
| Based in | Spain | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Vista Social starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Vista Social
- Broad network support
- Good value for agencies
- Reviews and social in one tool
- Smaller ecosystem than Hootsuite
- Some features feel new
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Vista Social if you want:
- Broad network support
- Good value for agencies
- Reviews and social in one tool
Watch out: smaller ecosystem than hootsuite.
Metricool vs Vista Social FAQ
What is the difference between Metricool and Vista Social?
Metricool: Social analytics, scheduling and ads reporting in one place. Vista Social: Social media management for agencies with AI and reviews. Both are marketing tools.
Is Metricool or Vista Social cheaper?
Metricool starts at $25/mo and Vista Social starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Vista Social have free plans?
Metricool: Yes. Vista Social: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Vista Social?
Vista Social is made by Vista Social, based in United States.
Which should I choose, Metricool or Vista Social?
Choose Metricool if you value real free plan and good value for agencies. Choose Vista Social if you value broad network support and good value for agencies.