kitio.aiMetricool vs VidStats
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. VidStats has the lower starting price: about $5 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Real-time views dashboard
- Audience and traffic reports
- Shareable public dashboard
- AI pro tools
- Thumbnail editor
- Chrome extension
| Feature | Metricool | VidStats |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Real-time YouTube analytics with a set of AI channel tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $5/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Metricool | VidStats |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
VidStats has the lower starting price: about $5 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Basic
$5/mo
- Real-time analytics dashboard
- 1 YouTube channel
- Shareable public dashboard
Pro
$10/mo
- All 11 AI pro tools
- 100 pro-tool credits per month
- AI thumbnail editor
Agency
$25/mo
- 500 pro-tool credits per month
- Up to 3 YouTube channels
- Everything in Pro
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
VidStats
- Minute-level view tracking
- Starts at $5 per month
- Free tools available without a plan
- AI tools only on Pro and above
- Unused credits do not roll over
- Relies on a Chrome extension
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose VidStats if you want:
- Minute-level view tracking
- Starts at $5 per month
- Free tools available without a plan
Watch out: ai tools only on pro and above.
Metricool vs VidStats FAQ
What is the difference between Metricool and VidStats?
Metricool: Social analytics, scheduling and ads reporting in one place. VidStats: Real-time YouTube analytics with a set of AI channel tools. Both are marketing tools.
Is Metricool or VidStats cheaper?
VidStats has the lower starting price: about $5 a month, against $25 for Metricool.
Do Metricool and VidStats have free plans?
Metricool: Yes. VidStats: No, 7-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes VidStats?
VidStats is made by VidStats.
Which should I choose, Metricool or VidStats?
Choose Metricool if you value real free plan and good value for agencies. Choose VidStats if you value minute-level view tracking and starts at $5 per month.