kitio.aiMetricool vs Unstudio
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Unstudio has the lower starting price: about $9 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Monthly content plan
- On-brand posts and reels
- Auto-publishing
- Reply drafting
- Shopify and WooCommerce links
- Learns from approvals
| Feature | Metricool | Unstudio |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI marketer that designs and publishes your social posts |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $9/mo |
| Free plan | Yes | No, trial available |
| Made by | Metricool | Unstudio |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Unstudio has the lower starting price: about $9 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Lite
$9/mo
- 100 credits a month
- About 25 static posts
- 1 social account
Starter
$29/mo
- 400 credits a month
- About 100 static posts
- 3 social accounts
- Reels from a storyboard
Pro
$69/mo
- 1,100 credits a month
- 10 social accounts
- Up to 5 team members
Business
$149/mo
- 2,600 credits a month
- 25 social accounts
- Up to 10 team members
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Unstudio
- Covers planning, design and publishing
- Free preview of your first posts
- Many social networks supported
- Credits cap how many posts you get
- Ads features are still marked coming soon
- Team seats only start on the Pro plan
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Unstudio if you want:
- Covers planning, design and publishing
- Free preview of your first posts
- Many social networks supported
Watch out: credits cap how many posts you get.
Metricool vs Unstudio FAQ
What is the difference between Metricool and Unstudio?
Metricool: Social analytics, scheduling and ads reporting in one place. Unstudio: AI marketer that designs and publishes your social posts. Both are marketing tools.
Is Metricool or Unstudio cheaper?
Unstudio has the lower starting price: about $9 a month, against $25 for Metricool.
Do Metricool and Unstudio have free plans?
Metricool: Yes. Unstudio: No, trial available.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Unstudio?
Unstudio is made by Unstudio.
Which should I choose, Metricool or Unstudio?
Choose Metricool if you value real free plan and good value for agencies. Choose Unstudio if you value covers planning, design and publishing and free preview of your first posts.