kitio.aiMetricool vs third i
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and third i starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Cross-channel data connections
- Wasted ad spend detection
- Creative analysis
- Client reporting
- Morning briefing
- Connect ChatGPT or Claude
| Feature | Metricool | third i |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI marketing OS that watches ad spend and acts on approval |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No, 7-day trial |
| Made by | Metricool | third i |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and third i starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
third i
- Connects ads, analytics and Shopify in one view
- Changes need your approval first
- Separate setups for brands and agencies
- Paid plan prices not shown
- Trial limited to 60 credits
- Suited to larger ad budgets
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose third i if you want:
- Connects ads, analytics and Shopify in one view
- Changes need your approval first
- Separate setups for brands and agencies
Watch out: paid plan prices not shown.
Metricool vs third i FAQ
What is the difference between Metricool and third i?
Metricool: Social analytics, scheduling and ads reporting in one place. third i: AI marketing OS that watches ad spend and acts on approval. Both are marketing tools.
Is Metricool or third i cheaper?
Metricool starts at $25/mo and third i starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and third i have free plans?
Metricool: Yes. third i: No, 7-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes third i?
third i is made by third i.
Which should I choose, Metricool or third i?
Choose Metricool if you value real free plan and good value for agencies. Choose third i if you value connects ads, analytics and shopify in one view and changes need your approval first.