kitio.aiMetricool vs StoryLab.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and StoryLab.ai starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Social caption generators
- YouTube title and script tools
- Ad copy generators
- eBook generator
- Campaign builder
- Text-to-image
| Feature | Metricool | StoryLab.ai |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Collection of AI generators for social, video, ad and blog copy |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | StoryLab.ai |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and StoryLab.ai starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
StoryLab.ai
- Many free single-purpose tools
- Covers most marketing channels
- Simple to use
- Tools are fairly basic
- Pricing not on the main site
- Little brand-voice control
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose StoryLab.ai if you want:
- Many free single-purpose tools
- Covers most marketing channels
- Simple to use
Watch out: tools are fairly basic.
Metricool vs StoryLab.ai FAQ
What is the difference between Metricool and StoryLab.ai?
Metricool: Social analytics, scheduling and ads reporting in one place. StoryLab.ai: Collection of AI generators for social, video, ad and blog copy. Both are marketing tools.
Is Metricool or StoryLab.ai cheaper?
Metricool starts at $25/mo and StoryLab.ai starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and StoryLab.ai have free plans?
Metricool: Yes. StoryLab.ai: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes StoryLab.ai?
StoryLab.ai is made by StoryLab.ai.
Which should I choose, Metricool or StoryLab.ai?
Choose Metricool if you value real free plan and good value for agencies. Choose StoryLab.ai if you value many free single-purpose tools and covers most marketing channels.