kitio.aiMetricool vs SolaraIMPACT
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $1999 for SolaraIMPACT.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- 21 agency workflows
- Premium data sources
- Client and agency profiles
- Document vault
- Multi-model AI
| Feature | Metricool | SolaraIMPACT |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI platform for PR, marketing and creative agencies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | $1999/mo |
| Free plan | Yes | No |
| Made by | Metricool | SolaraIMPACT |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $1999 for SolaraIMPACT.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Solo
$1,999/mo billed yearly
- 1 user
- All 21 Solutions
- All premium data sources
- Vault document uploads
Team
$4,499/mo billed yearly
- Up to 5 users
- Guided onboarding
- SSO and SAML
- SLA and priority support
Agency
Custom
- For larger agencies
- Custom terms
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
SolaraIMPACT
- Built-in access to premium data sources
- Remembers client context
- SOC 2 Type II listed
- Starts at $1,999 a month
- Annual billing only
- Not aimed at individual marketers
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose SolaraIMPACT if you want:
- Built-in access to premium data sources
- Remembers client context
- SOC 2 Type II listed
Watch out: starts at $1,999 a month.
Metricool vs SolaraIMPACT FAQ
What is the difference between Metricool and SolaraIMPACT?
Metricool: Social analytics, scheduling and ads reporting in one place. SolaraIMPACT: AI platform for PR, marketing and creative agencies. Both are marketing tools.
Is Metricool or SolaraIMPACT cheaper?
Metricool has the lower starting price: about $25 a month, against $1999 for SolaraIMPACT.
Do Metricool and SolaraIMPACT have free plans?
Metricool: Yes. SolaraIMPACT: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes SolaraIMPACT?
SolaraIMPACT is made by SolaraIMPACT.
Which should I choose, Metricool or SolaraIMPACT?
Choose Metricool if you value real free plan and good value for agencies. Choose SolaraIMPACT if you value built-in access to premium data sources and remembers client context.