kitio.aiMetricool vs Segwise
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $250 for Segwise.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- AI creative tagging
- Competitor ad tracking
- Creative fatigue tracking
- Static, video and playable ad generation
- Pre-flight creative testing
| Feature | Metricool | Segwise |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Ad creative analytics that turns winning patterns into new ads |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $250/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Metricool | Segwise |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $250 for Segwise.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Startup
$250/mo
- Under $50K monthly ad spend
- 200 tokens per month
- Chat support
Growth
$499/mo
- Up to $250K monthly ad spend
- All features included
Pro
Custom
- $250K to $500K monthly ad spend
- Slack support and onboarding
Enterprise
Contact sales
- $500K+ monthly ad spend
- Dedicated customer success manager
- Custom annual contract
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Segwise
- Every feature is included on every plan
- Connects to 15+ ad networks and MMPs
- Ties analytics directly to ad generation
- Pricing scales with ad spend
- Entry plan starts at $250 a month
- Startup plan has an eligibility limit
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Segwise if you want:
- Every feature is included on every plan
- Connects to 15+ ad networks and MMPs
- Ties analytics directly to ad generation
Watch out: pricing scales with ad spend.
Metricool vs Segwise FAQ
What is the difference between Metricool and Segwise?
Metricool: Social analytics, scheduling and ads reporting in one place. Segwise: Ad creative analytics that turns winning patterns into new ads. Both are marketing tools.
Is Metricool or Segwise cheaper?
Metricool has the lower starting price: about $25 a month, against $250 for Segwise.
Do Metricool and Segwise have free plans?
Metricool: Yes. Segwise: No, 7-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Segwise?
Segwise is made by Segwise.
Which should I choose, Metricool or Segwise?
Choose Metricool if you value real free plan and good value for agencies. Choose Segwise if you value every feature is included on every plan and connects to 15+ ad networks and mmps.