kitio.aiMetricool vs PropertySimple
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $149 for PropertySimple.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Automated social posting
- Ads for listings and open houses
- AI lead follow-up by email and text
- Built-in CRM
- ZIP code exclusivity
- Five social networks
| Feature | Metricool | PropertySimple |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI social media marketing and lead follow-up for agents |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $149/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Metricool | PropertySimple |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $149 for PropertySimple.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
2 plans
Autopilot
$149/mo
- 7-day free trial
- Automated social media
- No commitment
ZIP Code
From $249/mo
- Exclusive ZIP code listing
- Top spot on search portal
- No trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
PropertySimple
- Posts a week of content automatically
- Follows up with leads by email and text
- No annual contract needed
- Autopilot starts at $149 a month
- Built only for real estate agents
- ZIP Code plan has no trial
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose PropertySimple if you want:
- Posts a week of content automatically
- Follows up with leads by email and text
- No annual contract needed
Watch out: autopilot starts at $149 a month.
Metricool vs PropertySimple FAQ
What is the difference between Metricool and PropertySimple?
Metricool: Social analytics, scheduling and ads reporting in one place. PropertySimple: AI social media marketing and lead follow-up for agents. Both are marketing tools.
Is Metricool or PropertySimple cheaper?
Metricool has the lower starting price: about $25 a month, against $149 for PropertySimple.
Do Metricool and PropertySimple have free plans?
Metricool: Yes. PropertySimple: No, 7-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes PropertySimple?
PropertySimple is made by PropertySimple.
Which should I choose, Metricool or PropertySimple?
Choose Metricool if you value real free plan and good value for agencies. Choose PropertySimple if you value posts a week of content automatically and follows up with leads by email and text.