kitio.aiMetricool vs Optimyzee
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $29 for Optimyzee.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Wasted spend finder
- Search term optimization
- RSA optimization
- Campaign creation
- Shopify and WooCommerce apps
- Human-approved changes
| Feature | Metricool | Optimyzee |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI that builds and cleans up Google Ads and Yelp Ads campaigns |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $29/mo |
| Free plan | Yes | Yes |
| Made by | Metricool | Optimyzee |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $29 for Optimyzee.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Free
Free
- 1 Google Ads account
- Up to $1,000/mo ad spend
- Account audit and score
Startup
$29/mo
- Up to $2,500/mo ad spend per account
- Campaign creation
- One-click optimization
Business
$99/mo
- Yelp Ads
- Agency dashboard
- Advanced reporting
- Priority support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Optimyzee
- Free plan with a real audit
- You approve every change
- Covers Google and Yelp Ads
- Free plan limited to $1,000 monthly ad spend
- Extra accounts cost $29 to $99 each
- Yelp Ads only on the Business plan
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Optimyzee if you want:
- Free plan with a real audit
- You approve every change
- Covers Google and Yelp Ads
Watch out: free plan limited to $1,000 monthly ad spend.
Metricool vs Optimyzee FAQ
What is the difference between Metricool and Optimyzee?
Metricool: Social analytics, scheduling and ads reporting in one place. Optimyzee: AI that builds and cleans up Google Ads and Yelp Ads campaigns. Both are marketing tools.
Is Metricool or Optimyzee cheaper?
Metricool has the lower starting price: about $25 a month, against $29 for Optimyzee.
Do Metricool and Optimyzee have free plans?
Metricool: Yes. Optimyzee: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Optimyzee?
Optimyzee is made by Optimyzee.
Which should I choose, Metricool or Optimyzee?
Choose Metricool if you value real free plan and good value for agencies. Choose Optimyzee if you value free plan with a real audit and you approve every change.