kitio.aiMetricool vs Hashtag Expert
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Hashtag Expert starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Hashtag group generation
- Trending hashtag browser
- Hashtag analytics
- Account-based personalization
| Feature | Metricool | Hashtag Expert |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | App that suggests hashtag groups matched to your social posts |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | Hashtag Expert |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Hashtag Expert starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Hashtag Expert
- Quick hashtag groups from one tag
- Browse trending tags
- Shows analytics for each hashtag
- Pricing is not shown on the homepage
- Limited to hashtag selection
- Platform coverage is not detailed
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Hashtag Expert if you want:
- Quick hashtag groups from one tag
- Browse trending tags
- Shows analytics for each hashtag
Watch out: pricing is not shown on the homepage.
Metricool vs Hashtag Expert FAQ
What is the difference between Metricool and Hashtag Expert?
Metricool: Social analytics, scheduling and ads reporting in one place. Hashtag Expert: App that suggests hashtag groups matched to your social posts. Both are marketing tools.
Is Metricool or Hashtag Expert cheaper?
Metricool starts at $25/mo and Hashtag Expert starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Hashtag Expert have free plans?
Metricool: Yes. Hashtag Expert: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Hashtag Expert?
Hashtag Expert is made by Hashtag Expert.
Which should I choose, Metricool or Hashtag Expert?
Choose Metricool if you value real free plan and good value for agencies. Choose Hashtag Expert if you value quick hashtag groups from one tag and browse trending tags.