kitio.aiMetricool vs Fluent
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Fluent starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- AI-written report narrative
- Learns your template and tone
- 20+ data connectors
- Edit reports with AI
- Google Slides export
- Shareable report links
| Feature | Metricool | Fluent |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Writes client performance reports for marketing agencies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | Fluent |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Fluent starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Fluent
- Matches an agency’s own report style
- Connects to the main ad platforms
- Exports to Google Slides
- Access is by registering interest
- No pricing published
- Built for agencies, not in-house teams
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Fluent if you want:
- Matches an agency’s own report style
- Connects to the main ad platforms
- Exports to Google Slides
Watch out: access is by registering interest.
Metricool vs Fluent FAQ
What is the difference between Metricool and Fluent?
Metricool: Social analytics, scheduling and ads reporting in one place. Fluent: Writes client performance reports for marketing agencies. Both are marketing tools.
Is Metricool or Fluent cheaper?
Metricool starts at $25/mo and Fluent starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Fluent have free plans?
Metricool: Yes. Fluent: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Fluent?
Fluent is made by Fluent.
Which should I choose, Metricool or Fluent?
Choose Metricool if you value real free plan and good value for agencies. Choose Fluent if you value matches an agency’s own report style and connects to the main ad platforms.