kitio.aiMetricool vs Cuppa
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Cuppa starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Multi-brand workspace
- Brand kits
- SEO and AEO content
- Social and video generation
- Review replies
- Marketing Production Index
| Feature | Metricool | Cuppa |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI workspace for agencies running SEO, social and ads for many brands |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | Cuppa |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Cuppa starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Cuppa
- Many channels in one workspace
- Keeps each client's brand separate
- Built with agencies in mind
- Pricing not shown in the evidence
- Broad scope can mean a learning curve
- Output still needs human review
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Cuppa if you want:
- Many channels in one workspace
- Keeps each client's brand separate
- Built with agencies in mind
Watch out: pricing not shown in the evidence.
Metricool vs Cuppa FAQ
What is the difference between Metricool and Cuppa?
Metricool: Social analytics, scheduling and ads reporting in one place. Cuppa: AI workspace for agencies running SEO, social and ads for many brands. Both are marketing tools.
Is Metricool or Cuppa cheaper?
Metricool starts at $25/mo and Cuppa starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Cuppa have free plans?
Metricool: Yes. Cuppa: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Cuppa?
Cuppa is made by Cuppa.
Which should I choose, Metricool or Cuppa?
Choose Metricool if you value real free plan and good value for agencies. Choose Cuppa if you value many channels in one workspace and keeps each client's brand separate.