kitio.aiMetricool vs CrawlQ Studio
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $29 for CrawlQ Studio.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Brand scoring against client documents
- Named reviewer approvals
- Tamper-evident audit trail
- Multi-brand workspaces
- Bring your own API key
| Feature | Metricool | CrawlQ Studio |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Brand scoring and approval workflow for AI-written agency content |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | $29/mo |
| Free plan | Yes | No |
| Made by | Metricool | CrawlQ |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $29 for CrawlQ Studio.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Solo
$29/mo
- One brand
- 100,000 credits per month
Studio Scale
$99/mo
- Up to 5 seats
- 250,000 credits per month
- 50 documents, 10 workspaces
Growth
$149/mo
- Up to 10 seats
- 500,000 credits per month
- 100 documents, 25 workspaces
Agency
$499/mo
- Practically unlimited seats
- 1,000,000 credits per month
- 250 documents, 50 workspaces
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
CrawlQ Studio
- Approvals and audit log suit client legal teams
- EU data processing with your own API key
- Open about what it cannot guarantee
- Higher tiers get expensive quickly
- Usage is metered in credits
- Mainly useful for agencies with many brands
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose CrawlQ Studio if you want:
- Approvals and audit log suit client legal teams
- EU data processing with your own API key
- Open about what it cannot guarantee
Watch out: higher tiers get expensive quickly.
Metricool vs CrawlQ Studio FAQ
What is the difference between Metricool and CrawlQ Studio?
Metricool: Social analytics, scheduling and ads reporting in one place. CrawlQ Studio: Brand scoring and approval workflow for AI-written agency content. Both are marketing tools.
Is Metricool or CrawlQ Studio cheaper?
Metricool has the lower starting price: about $25 a month, against $29 for CrawlQ Studio.
Do Metricool and CrawlQ Studio have free plans?
Metricool: Yes. CrawlQ Studio: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes CrawlQ Studio?
CrawlQ Studio is made by CrawlQ.
Which should I choose, Metricool or CrawlQ Studio?
Choose Metricool if you value real free plan and good value for agencies. Choose CrawlQ Studio if you value approvals and audit log suit client legal teams and eu data processing with your own api key.