kitio.aiMetricool vs BuzzBoard
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and BuzzBoard starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Sales and lead agents
- Social and search ad agents
- Website and blog agents
- Client onboarding agent
- SMB data and Chrome extension
| Feature | Metricool | BuzzBoard |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI agents for agencies selling marketing to thousands of SMBs |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | BuzzBoard, Inc. |
| Based in | Spain | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and BuzzBoard starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
BuzzBoard
- Covers sales, delivery and retention
- Built for serving many SMB clients
- Wide range of channel-specific agents
- No public price list
- Not meant for single businesses
- Requires a demo to get started
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose BuzzBoard if you want:
- Covers sales, delivery and retention
- Built for serving many SMB clients
- Wide range of channel-specific agents
Watch out: no public price list.
Metricool vs BuzzBoard FAQ
What is the difference between Metricool and BuzzBoard?
Metricool: Social analytics, scheduling and ads reporting in one place. BuzzBoard: AI agents for agencies selling marketing to thousands of SMBs. Both are marketing tools.
Is Metricool or BuzzBoard cheaper?
Metricool starts at $25/mo and BuzzBoard starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and BuzzBoard have free plans?
Metricool: Yes. BuzzBoard: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes BuzzBoard?
BuzzBoard is made by BuzzBoard, Inc., based in United States.
Which should I choose, Metricool or BuzzBoard?
Choose Metricool if you value real free plan and good value for agencies. Choose BuzzBoard if you value covers sales, delivery and retention and built for serving many smb clients.