kitio.aiMetricool vs BrandVox
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. BrandVox has the lower starting price: about $15 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Competitor benchmarking
- Audience insights
- AI content plans
- Text tone analysis
- Sentiment and emotion detection
- Post scheduler
| Feature | Metricool | BrandVox |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media analytics and listening with AI content planning |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $15/mo |
| Free plan | Yes | No, trial available |
| Made by | Metricool | BrandVox |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
BrandVox has the lower starting price: about $15 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Influencer
$15/mo
- 1 project
- 5 competitors
- 1 user
- 30 days of history
Startup
$30/mo
- 5 projects
- 8 users
- 250 content units
Freelancer
$60/mo
- 10 projects
- 13 users
- 60 days of history
Corporate
$120/mo
- 25 projects
- 30 users
- 90 days of history
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
BrandVox
- Detailed emotion and sentiment analysis
- Competitor tracking on every plan
- Low entry price
- Short data history on cheaper plans
- Scheduler is still in beta
- Pricing table is hard to read
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose BrandVox if you want:
- Detailed emotion and sentiment analysis
- Competitor tracking on every plan
- Low entry price
Watch out: short data history on cheaper plans.
Metricool vs BrandVox FAQ
What is the difference between Metricool and BrandVox?
Metricool: Social analytics, scheduling and ads reporting in one place. BrandVox: Social media analytics and listening with AI content planning. Both are marketing tools.
Is Metricool or BrandVox cheaper?
BrandVox has the lower starting price: about $15 a month, against $25 for Metricool.
Do Metricool and BrandVox have free plans?
Metricool: Yes. BrandVox: No, trial available.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes BrandVox?
BrandVox is made by BrandVox.
Which should I choose, Metricool or BrandVox?
Choose Metricool if you value real free plan and good value for agencies. Choose BrandVox if you value detailed emotion and sentiment analysis and competitor tracking on every plan.