kitio.aiMetricool vs BestContent
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and BestContent starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Brand identity profiles
- AI posts and carousels
- AI video and flyers
- Post scheduler
- Competitor analysis
- Multi-brand workspace
| Feature | Metricool | BestContent |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI social posts, videos and scheduling in each brand's own style |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | BestContent |
| Based in | Spain | Brazil |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and BestContent starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Free
Free
- 35 AI credits a month
- 1 brand
- Soci assistant
PRO
R$579,10/yr upfront
- 800 AI credits a month
- Up to 5 brands
- Scheduling and analytics
MAX
R$965,40/yr upfront
- 1,800 AI credits a month
- Up to 20 brands, 5 people
- Every video model
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
BestContent
- Keeps every brand on-style
- Handles many client brands
- Free plan without a card
- Prices in reais, aimed at Brazil
- Free plan has only 35 credits
- Publishing limited to three networks
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose BestContent if you want:
- Keeps every brand on-style
- Handles many client brands
- Free plan without a card
Watch out: prices in reais, aimed at brazil.
Metricool vs BestContent FAQ
What is the difference between Metricool and BestContent?
Metricool: Social analytics, scheduling and ads reporting in one place. BestContent: AI social posts, videos and scheduling in each brand's own style. Both are marketing tools.
Is Metricool or BestContent cheaper?
Metricool starts at $25/mo and BestContent starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and BestContent have free plans?
Metricool: Yes. BestContent: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes BestContent?
BestContent is made by BestContent, based in Brazil.
Which should I choose, Metricool or BestContent?
Choose Metricool if you value real free plan and good value for agencies. Choose BestContent if you value keeps every brand on-style and handles many client brands.