kitio.aiMetricool vs Anyword
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $49 for Anyword.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Predictive performance score
- Ad and email copy
- Brand rules
- Custom models on past data
- Chrome extension
| Feature | Metricool | Anyword |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI copywriting that predicts how each message will perform |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $49/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Metricool | Anyword |
| Based in | Spain | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $49 for Anyword.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Starter
$49/mo
- Unlimited words
- 50 performance predictions
- Chrome extension
Data-Driven
$99/mo
- Unlimited words
- 100 performance predictions
- Extra seats $59/mo
Business
Custom
- 175 performance predictions
- Dedicated success manager
Enterprise
Contact sales
- 250 performance predictions
- 3 seats included
- Custom-built AI models
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Anyword
- Scores copy before you spend on ads
- Unlimited generation on paid plans
- Learns from your own results
- Scores need real data to be reliable
- Best features on custom plans
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Anyword if you want:
- Scores copy before you spend on ads
- Unlimited generation on paid plans
- Learns from your own results
Watch out: scores need real data to be reliable.
Metricool vs Anyword FAQ
What is the difference between Metricool and Anyword?
Metricool: Social analytics, scheduling and ads reporting in one place. Anyword: AI copywriting that predicts how each message will perform. Both are marketing tools.
Is Metricool or Anyword cheaper?
Metricool has the lower starting price: about $25 a month, against $49 for Anyword.
Do Metricool and Anyword have free plans?
Metricool: Yes. Anyword: No, 7-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Anyword?
Anyword is made by Anyword, based in United States.
Which should I choose, Metricool or Anyword?
Choose Metricool if you value real free plan and good value for agencies. Choose Anyword if you value scores copy before you spend on ads and unlimited generation on paid plans.