kitio.aiKlaviyo vs Brainsight
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and Brainsight starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Predictive attention heatmaps
- Attention and clarity scores
- Video and scroll heatmaps
- AI creative audits
- Figma plugin
- API
| Feature | Klaviyo | Brainsight |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Predictive eye-tracking heatmaps to pretest ads and UX designs |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Klaviyo | Brainsight |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and Brainsight starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
4 plans
Team
€229/mo
- 5 users, 1 workspace
- 500 image heatmaps a month
- Attention and clarity scores
Business
€449/mo
- 10 users, 3 workspaces
- 1,500 image and 20 video heatmaps
- Figma plugin and API
Agency
€899/mo
- More users and usage
- Video brand tracking
- Dedicated support
Enterprise
Contact sales
- Enterprise scale
- Custom API solutions
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Brainsight
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
- Priced in euros and costly for small teams
- Video heatmaps start on Business
- Predictions are estimates, not real gaze data
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Brainsight if you want:
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
Watch out: priced in euros and costly for small teams.
Klaviyo vs Brainsight FAQ
What is the difference between Klaviyo and Brainsight?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Brainsight: Predictive eye-tracking heatmaps to pretest ads and UX designs. Both are marketing tools.
Is Klaviyo or Brainsight cheaper?
Klaviyo starts at $20/mo and Brainsight starts at See pricing page. Check both pricing pages for current plans.
Do Klaviyo and Brainsight have free plans?
Klaviyo: Yes. Brainsight: No, trial available.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Brainsight?
Brainsight is made by Brainsight, based in Netherlands.
Which should I choose, Klaviyo or Brainsight?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Brainsight if you value tests creative without live research and covers ads, video and websites.