kitio.aiMailchimp vs Brainsight
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp starts at $13/mo and Brainsight starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Predictive attention heatmaps
- Attention and clarity scores
- Video and scroll heatmaps
- AI creative audits
- Figma plugin
- API
| Feature | Mailchimp | Brainsight |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Predictive eye-tracking heatmaps to pretest ads and UX designs |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Intuit | Brainsight |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Mailchimp starts at $13/mo and Brainsight starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
4 plans
Team
€229/mo
- 5 users, 1 workspace
- 500 image heatmaps a month
- Attention and clarity scores
Business
€449/mo
- 10 users, 3 workspaces
- 1,500 image and 20 video heatmaps
- Figma plugin and API
Agency
€899/mo
- More users and usage
- Video brand tracking
- Dedicated support
Enterprise
Contact sales
- Enterprise scale
- Custom API solutions
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Brainsight
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
- Priced in euros and costly for small teams
- Video heatmaps start on Business
- Predictions are estimates, not real gaze data
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Brainsight if you want:
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
Watch out: priced in euros and costly for small teams.
Mailchimp vs Brainsight FAQ
What is the difference between Mailchimp and Brainsight?
Mailchimp: Email marketing and automation with Intuit Assist AI. Brainsight: Predictive eye-tracking heatmaps to pretest ads and UX designs. Both are marketing tools.
Is Mailchimp or Brainsight cheaper?
Mailchimp starts at $13/mo and Brainsight starts at See pricing page. Check both pricing pages for current plans.
Do Mailchimp and Brainsight have free plans?
Mailchimp: Yes. Brainsight: No, trial available.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Brainsight?
Brainsight is made by Brainsight, based in Netherlands.
Which should I choose, Mailchimp or Brainsight?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Brainsight if you value tests creative without live research and covers ads, video and websites.