kitio.aiOptimizely vs Brainsight
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Optimizely starts at See pricing page and Brainsight starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- A/B and multivariate testing
- Content management
- Campaign planning
- Personalization
- Opal AI agents
- Predictive attention heatmaps
- Attention and clarity scores
- Video and scroll heatmaps
- AI creative audits
- Figma plugin
- API
| Feature | Optimizely | Brainsight |
|---|---|---|
| Best for | Experimentation, CMS and marketing workflows with Opal AI agents | Predictive eye-tracking heatmaps to pretest ads and UX designs |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No, trial available |
| Made by | Optimizely | Brainsight |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Optimizely starts at See pricing page and Brainsight starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Team
€229/mo
- 5 users, 1 workspace
- 500 image heatmaps a month
- Attention and clarity scores
Business
€449/mo
- 10 users, 3 workspaces
- 1,500 image and 20 video heatmaps
- Figma plugin and API
Agency
€899/mo
- More users and usage
- Video brand tracking
- Dedicated support
Enterprise
Contact sales
- Enterprise scale
- Custom API solutions
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Optimizely
- Mature experimentation engine
- Covers content and testing together
- AI agents across the suite
- Enterprise pricing
- Complex implementation
Brainsight
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
- Priced in euros and costly for small teams
- Video heatmaps start on Business
- Predictions are estimates, not real gaze data
Which one should you choose?
Choose Optimizely if you want:
- Mature experimentation engine
- Covers content and testing together
- AI agents across the suite
Watch out: enterprise pricing.
Choose Brainsight if you want:
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
Watch out: priced in euros and costly for small teams.
Optimizely vs Brainsight FAQ
What is the difference between Optimizely and Brainsight?
Optimizely: Experimentation, CMS and marketing workflows with Opal AI agents. Brainsight: Predictive eye-tracking heatmaps to pretest ads and UX designs. Both are marketing tools.
Is Optimizely or Brainsight cheaper?
Optimizely starts at See pricing page and Brainsight starts at See pricing page. Check both pricing pages for current plans.
Do Optimizely and Brainsight have free plans?
Optimizely: No. Brainsight: No, trial available.
Who makes Optimizely?
Optimizely is made by Optimizely, based in United States.
Who makes Brainsight?
Brainsight is made by Brainsight, based in Netherlands.
Which should I choose, Optimizely or Brainsight?
Choose Optimizely if you value mature experimentation engine and covers content and testing together. Choose Brainsight if you value tests creative without live research and covers ads, video and websites.