kitio.aiHubSpot Sales Hub vs Cust
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Sales Hub starts at $20/mo and Cust starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Deal pipelines
- Sequences
- Breeze prospecting agent
- Calling and meetings
- Forecasting
- Account health scores with reasoning
- Daily account prioritization
- One-click QBR and renewal drafts
- CRM and call transcript sync
- Customer Teammate on WhatsApp
| Feature | HubSpot Sales Hub | Cust |
|---|---|---|
| Best for | CRM sales tools with Breeze AI prospecting agents | AI customer success platform that flags churn risk and drafts actions |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No |
| Made by | HubSpot | Cust |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Sales Hub starts at $20/mo and Cust starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free CRM and sales tools
- Email tracking and meetings
Starter
$20/mo
- Per seat
- Sales automation basics
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Sequences and forecasting
- Advanced pipeline automation
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions
- Custom objects
4 plans
Foundation
$384/mo billed yearly
- 1,000 credits per month
- Unlimited seats
- Email, calendar, CRM and calls
Growth
$1,440/mo billed yearly
- 4,500 credits per month
- Customer Teammate on iMessage
- Support tickets and Slack context
Scale
$2,880/mo billed yearly
- 10,000 credits per month
- Data warehouse context
- EU or US data residency
Enterprise
$6,000/mo billed yearly
- 25,000 credits per month
- Custom proprietary data imports
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Sales Hub
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
- Professional tier is a big jump
- Onboarding fees on higher plans
Cust
- Unlimited seats on every plan
- Explains why each score was given
- Quick setup compared with legacy tools
- Expensive entry plan
- Prices shown on annual billing
- Credit-based limits on AI work
Which one should you choose?
Choose HubSpot Sales Hub if you want:
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
Watch out: professional tier is a big jump.
Choose Cust if you want:
- Unlimited seats on every plan
- Explains why each score was given
- Quick setup compared with legacy tools
Watch out: expensive entry plan.
HubSpot Sales Hub vs Cust FAQ
What is the difference between HubSpot Sales Hub and Cust?
HubSpot Sales Hub: CRM sales tools with Breeze AI prospecting agents. Cust: AI customer success platform that flags churn risk and drafts actions. Both are sales tools.
Is HubSpot Sales Hub or Cust cheaper?
HubSpot Sales Hub starts at $20/mo and Cust starts at See pricing page. Check both pricing pages for current plans.
Do HubSpot Sales Hub and Cust have free plans?
HubSpot Sales Hub: Yes. Cust: No.
Who makes HubSpot Sales Hub?
HubSpot Sales Hub is made by HubSpot, based in United States.
Who makes Cust?
Cust is made by Cust.
Which should I choose, HubSpot Sales Hub or Cust?
Choose HubSpot Sales Hub if you value easy to adopt and free crm to start. Choose Cust if you value unlimited seats on every plan and explains why each score was given.