kitio.aiHubSpot Marketing Hub vs Sendster
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub starts at $20/mo and Sendster starts at $49 one-time. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- AI email writer
- Lead capture forms
- Autoresponders and campaigns
- Built-in email verification
- Deliverability tools
| Feature | HubSpot Marketing Hub | Sendster |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Self-hosted newsletter script with a built-in AI email writer |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | $49 one-time |
| Free plan | Yes | No |
| Made by | HubSpot | Teknikforce |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub starts at $20/mo and Sendster starts at $49 one-time. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
2 plans
Personal Use
$49 one-time
- One-time payment
- All upgrades free
Commercial Use
$69 one-time
- One-time payment
- Use for client work
- All upgrades free
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Sendster
- One-time payment instead of a subscription
- No contact or send limits in the software
- 30-day refund offered
- You must host and maintain it yourself
- Amazon SES sending costs are extra
- Fewer integrations than hosted platforms
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Sendster if you want:
- One-time payment instead of a subscription
- No contact or send limits in the software
- 30-day refund offered
Watch out: you must host and maintain it yourself.
HubSpot Marketing Hub vs Sendster FAQ
What is the difference between HubSpot Marketing Hub and Sendster?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Sendster: Self-hosted newsletter script with a built-in AI email writer. Both are marketing tools.
Is HubSpot Marketing Hub or Sendster cheaper?
HubSpot Marketing Hub starts at $20/mo and Sendster starts at $49 one-time. Check both pricing pages for current plans.
Do HubSpot Marketing Hub and Sendster have free plans?
HubSpot Marketing Hub: Yes. Sendster: No.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Sendster?
Sendster is made by Teknikforce.
Which should I choose, HubSpot Marketing Hub or Sendster?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Sendster if you value one-time payment instead of a subscription and no contact or send limits in the software.