kitio.aiBrevo vs Sendster
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo starts at $9/mo and Sendster starts at $49 one-time. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- AI email writer
- Lead capture forms
- Autoresponders and campaigns
- Built-in email verification
- Deliverability tools
| Feature | Brevo | Sendster |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | Self-hosted newsletter script with a built-in AI email writer |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $9/mo | $49 one-time |
| Free plan | Yes | No |
| Made by | Brevo | Teknikforce |
| Based in | France | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brevo starts at $9/mo and Sendster starts at $49 one-time. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
2 plans
Personal Use
$49 one-time
- One-time payment
- All upgrades free
Commercial Use
$69 one-time
- One-time payment
- Use for client work
- All upgrades free
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Sendster
- One-time payment instead of a subscription
- No contact or send limits in the software
- 30-day refund offered
- You must host and maintain it yourself
- Amazon SES sending costs are extra
- Fewer integrations than hosted platforms
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose Sendster if you want:
- One-time payment instead of a subscription
- No contact or send limits in the software
- 30-day refund offered
Watch out: you must host and maintain it yourself.
Brevo vs Sendster FAQ
What is the difference between Brevo and Sendster?
Brevo: Email, SMS and WhatsApp marketing priced by sends. Sendster: Self-hosted newsletter script with a built-in AI email writer. Both are marketing tools.
Is Brevo or Sendster cheaper?
Brevo starts at $9/mo and Sendster starts at $49 one-time. Check both pricing pages for current plans.
Do Brevo and Sendster have free plans?
Brevo: Yes. Sendster: No.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes Sendster?
Sendster is made by Teknikforce.
Which should I choose, Brevo or Sendster?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose Sendster if you value one-time payment instead of a subscription and no contact or send limits in the software.