kitio.aiHubSpot Marketing Hub vs Attentive
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub starts at $20/mo and Attentive starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- AI campaign creation
- AI Journeys
- SMS, email, RCS and push
- Sign-up units for list growth
- Attentive MCP
- 100+ integrations
| Feature | HubSpot Marketing Hub | Attentive |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | SMS, email and RCS marketing platform with AI campaigns and journeys |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | HubSpot | Attentive |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub starts at $20/mo and Attentive starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Attentive
- Text and email in one platform
- Usage pricing with no credits
- Strong compliance tooling for SMS
- Prices are only given through sales
- Geared toward mid-size and larger brands
- Trials need a form request
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Attentive if you want:
- Text and email in one platform
- Usage pricing with no credits
- Strong compliance tooling for SMS
Watch out: prices are only given through sales.
HubSpot Marketing Hub vs Attentive FAQ
What is the difference between HubSpot Marketing Hub and Attentive?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Attentive: SMS, email and RCS marketing platform with AI campaigns and journeys. Both are marketing tools.
Is HubSpot Marketing Hub or Attentive cheaper?
HubSpot Marketing Hub starts at $20/mo and Attentive starts at See pricing page. Check both pricing pages for current plans.
Do HubSpot Marketing Hub and Attentive have free plans?
HubSpot Marketing Hub: Yes. Attentive: No, trial available.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Attentive?
Attentive is made by Attentive, based in United States.
Which should I choose, HubSpot Marketing Hub or Attentive?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Attentive if you value text and email in one platform and usage pricing with no credits.