kitio.aiKlaviyo vs Attentive
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and Attentive starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- AI campaign creation
- AI Journeys
- SMS, email, RCS and push
- Sign-up units for list growth
- Attentive MCP
- 100+ integrations
| Feature | Klaviyo | Attentive |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | SMS, email and RCS marketing platform with AI campaigns and journeys |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Klaviyo | Attentive |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and Attentive starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Attentive
- Text and email in one platform
- Usage pricing with no credits
- Strong compliance tooling for SMS
- Prices are only given through sales
- Geared toward mid-size and larger brands
- Trials need a form request
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Attentive if you want:
- Text and email in one platform
- Usage pricing with no credits
- Strong compliance tooling for SMS
Watch out: prices are only given through sales.
Klaviyo vs Attentive FAQ
What is the difference between Klaviyo and Attentive?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Attentive: SMS, email and RCS marketing platform with AI campaigns and journeys. Both are marketing tools.
Is Klaviyo or Attentive cheaper?
Klaviyo starts at $20/mo and Attentive starts at See pricing page. Check both pricing pages for current plans.
Do Klaviyo and Attentive have free plans?
Klaviyo: Yes. Attentive: No, trial available.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Attentive?
Attentive is made by Attentive, based in United States.
Which should I choose, Klaviyo or Attentive?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Attentive if you value text and email in one platform and usage pricing with no credits.